top of page

Jacob Lipeles

Sports Intelligence & Marketability Lead | Product & Insights

Bio:

Jake Lipeles supports NorthStar’s sports intelligence and athlete marketability work, with a focus on product development, market research, insight generation, and model refinement. His work includes supporting NorthStar’s Athlete Marketability Model through data analysis and modeling, as well as broader sports-focused research and product development.


Jake’s background includes market research, economic research, statistics, innovation scouting, acquisition research, and early-stage sports data and analytics work.


Areas of Focus

Sports Intelligence; Athlete Marketability; Sponsorship Intelligence; Market Research; Product Development; Data Analysis; Economic Research; Model Refinement; Innovation Scouting

bottom of page