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Enabling sports marketers across the globe to make intelligent sponsorship and investment decisions



Now in its 13th year, SportsPro's highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.


SportsPro and NorthStar collaborated to create a robust and multi-dimensional methodology, to provide a comprehensive assessment of athlete marketability in the sports industry. We have blended extensive data analysis, advanced social media monitoring, economic valuations, expert and consumer insights resulting in this list of the Most Marketable Athletes of 2022.


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