top of page
Resources
Your resource hub to guide you on your strategy realization journey.
How Athletes, Teams & Brands Can Benefit from the New Era of Athlete Marketability
A NorthStar Solutions Group White Paper By Tom Malkin, Practice Lead of Business Intelligence, Analytics & Insights Solutions As...
Apr 10, 20237 min read
The Knockouts before the Knockout
Lionel Messi and Cristiano Ronaldo in Louis Vuitton’s “Victory is a state of mind," photographed by Annie Leibovitz Two unimaginable...
Dec 13, 20226 min read
Providing a Comprehensive Global Social Strategy Playbook for a Fortune 350 Global Media Agency
A Fortune 350 Global Media Agency entrusted NorthStar with their client, a global leader in sports apparel. The agency came to NorthStar...
Dec 9, 20221 min read
Assisting Our Client in Preparing a Pitch to Obtain a New Brand
NorthStar’s agency client was about to go into a pitch for a new brand, a popular US sit-down dining restaurant franchise, to add to...
Dec 9, 20221 min read
Hashtag Sports' Webinar - “How Social Media Can Empower and Drive Positive Change in Women’s Sports"
Our NorthStar team frequently sets up real-time social conversation webinars around key cultural events, like the Super Bowl, bringing...
Dec 9, 20222 min read
Reach Your Audience by Analyzing Social Conversation Trends
KNow Research, a qualitative insights consultancy, requested our support with their client, Financial Gym. As a new startup financial...
Dec 9, 20221 min read
Presenting on the Value of Social Intelligence for a Graduate Class
Each year, NorthStar gives a presentation on Social Intelligence 101 to the advertising graduate students at a well-known state...
Dec 9, 20221 min read
Discovering Insights for the Client's Campaigns
Through our client Good Run, NorthStar was contracted by a leading automotive manufacturer with a long-standing history of passionate...
Dec 9, 20221 min read
Understand The Themes in Consumer Pain Points Through News Mentions
A DC-based corporate public relations agency accepted a project from a large global healthcare organization to identify and message...
Dec 9, 20222 min read
Enabling sports marketers across the globe to make intelligent sponsorship and investment decisions
Now in its 13th year, SportsPro's highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age,...
Oct 14, 20221 min read
Unlock Opportunities and Make Better Decisions
Business Intelligence that Informs. Data and how you use it is a critical force in minimizing risks, unlocking opportunities, and...
Oct 13, 20221 min read
Monitoring and reporting on social media influencer events
Experiential Marketing Agency A well-known NYC experiential marketing agency turned to NorthStar when they were strapped for resources...
Oct 13, 20221 min read
Extending a social analytics team to meet an immediate need
Fortune 350 Global Media Agency A global media agency, whose Social Analytics team is based in NYC, had recently won a major piece of new...
Oct 12, 20221 min read
Analyzing social conversation topics for a global hospitality brand
Worldwide Hospitality Corporation On behalf of our client, a global media agency, NorthStar assisted a global hospitality client by...
Oct 12, 20221 min read
Diving deep into a topic of social conversation
Good Run Research NorthStar assisted Good Run Research, a market research firm, who was preparing a new survey on the perceptions of...
Oct 12, 20221 min read
Using social media influencers to guide campaign development and execution & performance reporting
Worldwide Hospitality Corporation Our media agency client was working with a global hospitality brand looking to use social media...
Oct 12, 20222 min read
Hashtag Sports 2021 Virtual Event
Watch former NorthStar's Social Media Intelligence Lead, Frank Gregory, walk through an analysis of the 2021 Women's College Basketball...
Jun 15, 20221 min read
Providing insights on the marketability of an athlete from a data driven perspective
Following the success of NorthStar's analysis on SportsPro Media's 50 Most Marketable lists last year, NorthStar and SportsPro have...
Apr 27, 20222 min read
Providing valuable insights into social conversations for the sports industry
NorthStar is pleased to announce that it is a Gold Sponsor of SportsPro Media's SportsPro Live 22 event in London on the 26th and 27th of...
Apr 26, 20221 min read
bottom of page