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Increasing report acceptance through data analysis and visualization

Updated: Nov 14, 2022

Worldwide Hospitality Corporation



A case study in business intelligence


Our large hospitality client came to NorthStar with challenges they wanted us to solve. They had multiple audiences with different levels of understanding and ability to understand their data. There was no consistent and coherent way of telling the story that the data reveals. Also, there was inconsistent branding leading to lack of acceptance, credibility, and value of internal data.


NorthStar worked with the client to set the following objectives: present data in multiple categories in a consistent digestible way and provide consistent branding to bring a sense of integrated value of the client’s data team.


As an approach, NorthStar designed a framework with clear and consistent format and flow, defined as key measures, executive summary limited to three color coded point, summary details, and future focus efforts. We updated to consistent branding using our client’s brand standards, included resources like images and icons for easily building consistently branded content, and utilized data visualization, storytelling, graphic design, and common technology platforms to deliver self-service “fool proof” formatting.


Through this effort, there was a consistent understanding of the key measures, analysis, and next steps. By integrating into our client’s brand standards, the report demonstrated both the buy-in of the data team and added value they bring. Information was accepted as more valid coming from an internal source. The report was produced faster and more efficiently since the format called for clear parameters and condensation of the information to just the most important factors.

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