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Mobilizing enterprise-wide project management and organizational change management services

Updated: Nov 14, 2022

Top Regional Healthcare System


The request


Our client, a top regional healthcare system, had not made any significant technology upgrades in several years and was stale and reaching end-of-life. Under the leadership of a new CEO, they were trying to update everything at once including migrating their end-of-life CMS to Sitecore xDB , migrating their end-of-life web apps from cold fusion to dot net, migrating their end-of-life security platform, and completely redesigning/rebuilding their website. In addition, they wanted to launch concurrent projects to replace their existing web tool with a SaaS solution and building brand new functionality for direct scheduling integration, urgent care wait times, and live chat.

Organizational challenges


Organizational change was a complicating factor because the organization was under new leadership, IT cutbacks, merger with another health system, combining disparate businesses into one website, and industry pressures to do more and more with less. As a result, the organization was overwhelmed and disorganized.


In addition, the existing business and IT had several people leave the organization and the remaining staff was tied down in daily maintenance activities and did not have the time to devote to these projects. They hired consultants to fill the gap, but management was new or inexperienced with projects of this size leading to confusion, gaps, duplicity, and delays.


Our approach


To resolve these challenges, NorthStar consultants first prioritized all projects and goals.

  • Coordinated a project plan for the Health System project

  • Created the project schedule and got agreement from all the resources and leadership

  • Organized a communications program plan to manage and report on all of the projects in progress

  • Installed the value of “leadership engagement” to the Health System’s CCO and System Director

  • Drove the project forward and created accountability in our status meetings

  • Restructured technical and marketing teams to better support the new platform

  • Developed training strategy and training modules


The results


NorthStar helped our client to successfully achieve its business objectives and launch the new site on-schedule and with high-quality content as well as demonstrated this successful process and methodology to other project managers to use for future initiatives.

  • Coordinated and executed the migration of more than 1,600 content pages and associated imagery to a new Web Content Management System (CMS)

  • Provided training and education on the new process for creating and maintaining content after the initial eight-month migration period

  • Migrated 1,614 web pages and 245 images while building out a structured library to organize the content

  • Created 22 new web forms and applied 450 tags to over 300 web pages

  • Conducted valuable training to improve functional capabilities


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